COMPANY | Freelance 
DATE | June 2022
ROLE | lead designer

While working freelance, I collaborated with a small start up company called PJ’s Sweets. PJ created everything from cakes, cupcakes, hot cocoa bombs, cake pops, and cakecicles. If you could think of it, PJ could probably make it.

When asking PJ about her company and her goals, she told me that she would prefer a word mark. I chose two typefaces that complimented and balanced each other out. I also chose these two typefaces because they captured the fun and sweetness of desserts while also being professional. I chose pale neutral and blush colors to further tie into the sweet theme and highlight the soft but elegant styles of the typefaces