Overview
Design Decisions
Bernick's
holiday
card
For a fun design challenge, our team was tasked with creating a design for the corporate Holiday card. Each designer would submit their own idea and the Leadership Team and the CEO would pick which would represent Bernick's for that year. This card would be going out to any business partners, agencies that we ordered from, and to every account that we sell into.
After some hard work and deliberation, my card was selected to be the official 2023 Holiday card.
After looking at past cards and current design trends, I wanted to take more of a "minimalistic" design that focused on lines and fonts. I decided to create each simplified element myself. One stipulation that we were given was to not favor any brand or business. For example, beer over pop. I decided to add hints to our beverage distribution business by using pop tabs, bottles, and bottle caps. I also wanted to include a detail that wouldn't be as obvious to viewers. To accomplish this, I decided to holly in each corner but replace the berries with bottle caps.
I was allowed to print these cards out of house. Because of that, I decided to add more interest to the card by including areas that were treated with spot raised UV and printing this on a suede paper.
