In the fall of 2024, I designed a comprehensive local program for Bernick's, which included a variety of formats for both print and digital applications. This encompassed 4x6 inch static displays, shelf talkers, PVC shelf strips, social media posts, and a website header. Throughout the design process, I ensured that each final concept received approval from both the Marketing team and the respective Brand Manager. I undertook several iterations to refine the program's visual identity before achieving the final approval. Attached are some of the initial drafts for reference.