BRANDING|VIDEO|PRINT|DIGITAL
Overview
TV-10
Over the course of my academic career I was apart of TV-10, our on-campus television station. I first started out as a member of the Advertising Team. After my sophomore year, I was hired to take over as Advertising Director. Throughout the years I was tasked with making advertisements for our many events, graphics for streams, social media posts to help bring awareness to our organization, and building a brand manual for the television station itself as well as our various shows.
INSTITUTION | UWEC
DATE | september 2018-may 2022
ROLE | Advertising director
Brand guide
booklet
As Advertising Director, I was put in charge of solidifying and designing a brand guide that represented each of our current shows and TV-10's branding as an organization. This was the first time that a physical copy was being given to our teams and it was a success in creating a cohesive look.
Video commercial
Once I took my position as Advertising Director, I noticed that both our socials and streaming services lacked the diversity of branded videos. I also noticed that students on campus weren't aware of TV-10's new streaming service and broadcasts. I created this 30 second bump to address those issues.
Event promotion
TV-10 hosted many different events that students could take part in. It was my job to create a custom look each semester for our All-Nighter Event from posters, television static images, and on screen lower thirds that would be featured while filming.